FIAT 500, old & new

“You never get a second chance to make a good first impression.” In these words, Olivier François – President, Fiat Brand Global and FCA Chief Marketing Officer – explains how the debut of the New 500 should be considered as a milestone in the automotive industry, putting the New 500 in its rightful place. “One-Shot” is more than a “behind the scenes” is the story of the creation and presentation of the One-Offs, the three exclusive interpretations of the New Fiat 500, by Armani, Bvlgari and Kartell. The film takes the viewer through interviews with designers, testimonials from partners, and close-ups on the details and selection of sustainable materials.

Presented by Romano Pisciotti



Introducing the one-off electric Fiat 500 Giorgio Armani.

Designed by Giorgio Armani himself, the car which merges the authenticity of Italian timeless style, craftsmanship and sustainability, will be sold at auction and the proceeds will benefit Leonardo DiCaprio’s non-profit organization Earth.

To celebrate the launch of the new all-electric 500, Fiat joined forces with Italian design house Bulgari for the creation of a one-off model.

… Videos collected on web, presented by Romano Pisciotti


The small 500L has been honored – La piccola 500L si è fatta onore


The small 500L has been honored

A path between desert and mountains certainly fascinating, but also very difficult. At least for the needs of traction, strength and power. In fact, on these rough tracks the small twin-cylinder license plate from Holland (a 1972 500L) has once again been honored. Of course, some mechanical interventions were necessary, including the replacement of air and petrol filters and the more demanding gearbox, but in the end, the Africat 500 can say: “mission accomplished”.

The famous subcompact has also climbed the Atlas mountains, although at 2,500 meters it needed a “little push”. After all, the fine air of that altitude has suffocated a little power.

From Spain a good stretch to cover the last hundreds of kilometers and be in time at Garlenda, recognized a bit as the capital of the 500. In total 13,000 kilometers were traveled in total.

La piccola 500L si è fatta onore

Un percorso tra deserto e montagne sicuramente affascinante, ma anche molto difficile. Almeno per le esigenze di trazione, robustezza e potenza. Di fatto, su queste rude piste la piccola bicilindrica targata Olanda (una 500L del 1972) si è fatta ancora una volta onore. Certo, sono stati necessari alcuni interventi di meccanica, tra cui la sostituzione dei filtri di aria e benzina e quella più impegnativa del cambio, ma alla fine, l’Africat 500 può dire: “missione compiuta“.

La famosa utilitaria si è anche inerpicata sui monti Atlas, benché a 2.500 metri di altitudine abbia avuto bisogno di una “spintarella”. Del resto, l’aria fine di quella quota le ha soffocato un po’ di potenza.

Dalla Spagna una bella tirata per percorrere le ultime centinaia di chilometri ed essere in tempo a Garlenda, riconosciuta un po’ come la capitale della 500. Alla fine sono stati percorsi 13.000chilometri in totale.


LA NUOVA FIAT 500                  THE NEW FIAT 500

500 in Africa
FIAT 500


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