BRIONVEGA

The company was founded in 1945 in Milan by Giuseppe Brion and Eng. Leone Pajetta with the denomination B.P.M. (Brion Pajetta Milano), and started the business producing electronic components.

In 1950, the company changed its name to Vega B.P Radio, and specialized in the production of radio devices. With the development of television in Italy in the late 1950s, the company specialized in the production of televisions, and changed its name to Radio Vega Television again.

With the exit of Pajetta, in 1963, the company assumed the definitive name Brionvega.

Using world-renowned designers, such as Hannes Wettstein, Sergio Asti, Mario Bellini, Richard Sapper, Marco Zanuso, the Castiglioni brothers, Ettore Sottsass and Rodolfo Bonetto, he has produced models of successful radio and television sets and examples of Italian industrial design, multiple winners of the most prestigious international awards and exhibited in countless museums around the world.

Among the most famous products of Brionvega, we remember the TS502 radio (commonly known as “Cube”), which had the pair of control panels, in die-cast zamak, the Algol portable television, having in the first version a monochrome CRT tube of 11 inches and later replaced with a larger color one, the ABS plastic shell was available in white, black, yellow and red, lastly, the RR126 radiophonograph, designed by the brothers Achille and Pier Giacomo Castiglioni.

When the economic boom arrives and in the 60s the demand for television sets increases dramatically, consecrating the television to an essential point of every living room, for Brionvega television becomes not only an object of technological cult, but a real piece of furniture.

Marco Zanuso and Richard Sapper are the designers of the historical pieces of the Brionvega catalog: the DONEY 14 “TV (Zanuso-Sapper, 1962), with its original rounded nut shape, the first transistor portable TV produced in Europe, awarded in 1962 of the prestigious “Compasso d’Oro” award.
Then the 11 “ALGOL TV (Zanuso-Sapper, 1964), characterized by the inclined screen (Zanuso for this reason will compare it to a dog looking up at its owner) and the removable metal handle, soon exhibited in the most famous international museums , such as the MOMA (Museum of Modern Art) in New York.

 

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