70 years of pure adrenaline (Abarth’s history)

70 years of pure adrenaline. 70 years of performance. 70 years of FUN. 70 years of exhausts that were a bit too noisy and over-excited Abarthisti, but, sorry, that’s just the way we are! And to celebrate this important milestone in Abarth’s history, we’ve created an exclusive badge for all the models produced this year.


Carlo Abarth, a life full of innovation, success and records, a story of a man and his great cars, cars that left their mark on Italian and international motoring.

Born on the 15 November 1908 under the sign of the scorpion, Carlo Abarth was destinted for motoring greatness.

The legend continues with the 70th Anniversary range which brings something special to the 2019 Abarth models. 

Presented by Romano Pisciotti

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