Magirus GmbH is a truck manufacturer based in Ulm, Germany, founded by Conrad Dietrich Magirus (1824–1895). The parent company was Klöckner Humboldt Deutz AG, maker of the well-known Deutz engines, so the brand commonly used was Magirus Deutz, and for a short time Klöckner. The logo of Magirus Deutz was a stylised M with a sharp, long centre point to represent the spire of Ulm Cathedral.
The company began manufacturing fire-fighting vehicles in 1866. In the late 1910s, it started the production of trucks and buses. These vehicles developed a reputation for high engineering standards, able to operate under the most arduous conditions. The company also invented the turntable ladder, as Magirus Leiter, which quickly became an essential item of fire brigade equipment worldwide.
In 1975, Magirus became part of IVECO
IVECO Magirus is one of the leading manufacturers of fire fighting equipment. The underpinnings for the line of fire fighting trucks are primarily IVECO’s own chassis designs and engines, but occasionally platforms from other truck manufacturers serve as the base for specialized or customized fire-fighting equipment layouts. With its Magirus brand turntable ladder, IVECO Magirus is the unrivalled global market leader by sales.