FIAT 500, old & new

“You never get a second chance to make a good first impression.” In these words, Olivier François – President, Fiat Brand Global and FCA Chief Marketing Officer – explains how the debut of the New 500 should be considered as a milestone in the automotive industry, putting the New 500 in its rightful place. “One-Shot” is more than a “behind the scenes” is the story of the creation and presentation of the One-Offs, the three exclusive interpretations of the New Fiat 500, by Armani, Bvlgari and Kartell. The film takes the viewer through interviews with designers, testimonials from partners, and close-ups on the details and selection of sustainable materials.

Presented by Romano Pisciotti

 

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